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ABOUT AMERICAN SEAWAY

American Seaway Foods, is a Division of Giant Eagle Inc. and operates out of the 5300 Richmond Road facility in Bedford Heights, Ohio.

 

The ASF Division is a full service Fresh, Center Store, and Non-Food product supplier.

The products are distributed from the following warehouse facilities:

  • ASF – Cleveland, OH (Grocery, Dairy, Produce)

  • Great Lakes Facility – Solon, OH (Frozen Foods, Ice Cream, Bakery)

  • Butler Refrigerated Meats – Harmony, PA (Meat, Processed Meat, Deli Meats & Cheeses)

  • HBC Services Company – Crafton, PA (HBC, General Merchandise, Candy & Tobacco)

  • FFM – Cranberry, PA (Fresh Prepared Foods, Soups, Premade

  • Sandwich's, Salads, Wraps, Mac & Cheese)

WHO WE SUPPLY

American Seaway Foods Services provides over $200M in Yearly Wholesale Sales to popular stores, including:

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Dave's Markets

• Cleveland, Ohio

• 13 Stores

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Sparkle Markets

• Ohio, Pennsylvania, W. Virginia

• 18 Stores

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Lucky's Markets

• Cleveland, Ohio

• 3 Stores

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Golden Dawn Markets

• Ohio and Pennsylvania

• 6 Stores

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Simon's Supermarket

• Cleveland, Ohio

• 5 Stores

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Commuity Markets

• Pittsburgh, Pennsylvania

• 3 Stores

OTHER STORES:

• T-Bones

• Peppers

• Sweet Berry

• Broadway Joe's Produce

• Slippery Rock Campgrounds

• Family Foods

• University of Pittsburgh

• Seven Springs Country Market

MERCHANDISING SUPPORT SERVICES

CATEGORY ITEMS: 

  • Fresh Meat

  • Processed Meat

  • Deli (Meats – Prepackaged & Fresh, Domestic & Imported Cheese Program, Olives)

  • Seafood (Fresh & Frozen)

  • Produce

  • Pre-Cut Produce & Fruit Program

  • Bakery (Thaw & Sell, Ingredients)

  • Floral

  • Candy/Cigarettes/Tobacco

  • Dollar Store GM & HBC Program

  • Premade Sandwiches, Wraps and Salads from our Commissary

AD CREATION: 

  • ASF runs weekly ad meeting individual owners. 

  • Plan, generate and manage weekly ad plans and scans  (For grocery/frozen/dairy, HBC, meat/deli, produce, and bakery as well as process DSD offerings)

  • Manage and maintain weekly ad theme calendar

  • Manage and maintain weekly front-page item selection history and store’s average sales

  • Compile Postmortem store retail sales for front page items

  • Spend additional rebate dollars toward driving special events through out the year.  (3-Day Sale, Can Can Sale, Anniversary Sales etc.)

  • Supply store specific ad commitments electronically and/or printed copies to obtain accurate procurement needs

CROSS DOCK PROGRAMS: 

  • Euro-Fresh Seafood

  • Mandi Cheese (Imported and Specialty Cheeses)

  • Imperial (Dollar Product)

  • F & S Fresh Cut Pre-Packaged Vegetable & Fruit

CENTER STORE: 

  • Plan, generate and manage SPR program (grocery/frozen/dairy)

  • Offer closeout and special buys to drive wholesale sales

  • Purchasing through diverters (to assist with inventory management)

  • Center store survey nine times per year (offering 120 different shippers and pallet displays to improve margin)

PERISHABLE: 

  • Additional funding applied to weekly Bakery/Deli/Produce Front Page items (to drive hotter price points)

  • Additional seasonal funding  to keep competitive

  • Price Match on many Meat, Deli, and Produce items from local and regional players

  • Education & Training (Annual Holiday and Cheese seminars)

  • Ad Planning (Spend 6-8 hours weekly onsite at customer to review ad strategy and selecting items to run in Meat/Deli Bakery)

  • Department Merchandising (Reset departments as needed)

RESET: 

  • Two 7 person reset teams split between Ohio and Pennsylvania 

  • Resets are section specific by week

  • New store sets and conversion full store resets

  • Supply store specific category penetration reporting (to assist with optimal shelf variety)

TECHNOLOGY SUPPORT SERVICES

CUSTOMIZED SYSTEM ADMINISTRATION:

  • Maintain items and pricing file front end systems (where hosted)

  • Place Front end batches for stores on their FTP site daily

  • Price Review reports received from front end systems and from pricing coordinators

  • Immediate pricing maintenance: Processing must be completed same day daily

  • Future Pricing maintenance: Needs Completed within 48 hours

  • Supplier/item attributes/pricing - Changes to items, completed Daily, including any of the following: Description change, size, department, tax, Discontinue, re-authorize, Supplier switch

PROMOTIONAL & PRICING SUPPORT:

  • Ad Plan group management support:

    • Weekly meeting with Merchandising to review promotional documents that we provide

    • Support customized pricing zones for Ads

  • Support their Special Vendor negotiated deal sheets in their published Ad’s

  • Provide shelf tags and POS batches for all warehouse and DSD promotional items

  • Manage scans, billbacks and OI information on all promotional documents

  • Enter all special costs into the system and maintain

  • Provide shelf tags and POS batches for all warehouse and DSD promotional items

  • AD Checks  (The group will request whether or not to include items not published in deal book.)

  • Long Term Deals management:

    • Support customized pricing zones for TPR/SPR’s by LOB’s

    • Manage scans, billbacks and OI information on all promotional documents.

    • Provide shelf tags and POS batches for all warehouse and DSD promotional items

  • System compare discontinued and new items in the system based on information provided by Chuck Harris

  • Competitive price checks (grocery, frozen, dairy, HB weekly)

  • Manage customized rules-based requirements for regular retail pricing zones

SHELF TAG SUPPORT:

  • Customized Tag Formats

  • Shelf tag Requests:  Run special requests for individual groups on demand

  • Request for specialized distribution (separate envelopes – labeled a specific way)– Deadlines are tight due to courier delivery versus truck mail

  • Black Hawk Gift Card Shelf Tags – manage items and tag formats

  • Seasonal Candy – support all tag flags (On and Off) by item by holiday season

  • Manage the Insignia POPS program item information and billing

DATA CONTROL (FOR PERISHABLE DEPARTMENTS):

  • Perishable LOB order management

  • Customized order guides

  • Support the costs and retails (for the monthly offers that are negotiated with our supplier partners on behalf of all  retailers)

  • Ad Plan group management support

  • Support Special Vendor negotiated deal sheets in their published Ads

  • Take all Produce quality/damage/shortage store calls and process the credits

  • Manage Produce inventory/orders daily

REPORTING:

  • Create price books and send files to distribution listing

  • Ad hoc Reports

    • New Item Reports

    • Natural and Organic Item list – Monthly

    • Commitment Reports

  • Warehouse shipment Reports

  • Provide weekly Average Tag Count for store labor scheduling

  • Special Deal books created with their retails

  • New items for all LOB’s

  • Cost changes – retail suggestions are provided prior to new costs going into effect

REPORTING:

  • Motorola handheld units and ordering software are provided

  • Electronic invoice application is available